Business Cards

The simplest of word of mouth advertising is made possible by the business card.  Use the backside of your contact card to make a specific offer and call to action and pass out as many as you can.

Tips Booklets

A tips booklet works offline  like an ecourse or special report works on the internet.  You put together a meaty booklet of tips and info that meet a need for those you’d like to be serving and selling to.  Give the tips booklet out in locations where your market can be found.  Include an offer and call to action inside the front cover and again in the back.This ‘info based’ ad is better than a flyer or brochure because the focus is on the great information.

Vinyl/Magnet Car Advertising

You can have a simple vinyl sticker made for your car for less than $25.  Your web URL on the back window along with a smart tagline can bring you many interested local clicks.

Direct Mail

Direct mail is expensive but when paired with an excellent offer, it can more than pay for itself.  Do a web search for ‘direct mail lists’ and your target market and see what turns up.

Print

Newspapers offer local exposure but are generally quite pricey.  Magazines offer targeted exposure with a big price tag as well.

 
Radio
Local radio markets offers excellent local exposure and costs for a repetitive campaign may be cheaper than you think.

Television

Local television or regional cable channels offer good local exposure for small businesses.