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Title: Advertising Agency In India Category: Advertising Submitted By: Anurag Batra <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 362
Article: With a huge Indian population and a growing economy, the advertising industry in India finds interesting opportunities to establish itself and make profits. Soon after indepen... see more
Title: Advertising Agency India Category: Advertising Submitted By: Anurag Batra <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 411
Article: Advertising has become serious and big business in India. In fact it is worth Rs 13,200-crore, which means that apart from the quality of work, the volume of work too has gone... see more
Title: Advertising Is Dead. Long Live PR. Category: Advertising Submitted By: Harry Hoover <--More? Date Posted: 2006-10-08 Rating: (?) Not Yet Rated Wordcount: 539
Article: Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one tim... see more
Title: Advertising Lessons From American Idol Category: Advertising Submitted By: Gary Mitchell <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 282
Article: When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract lar... see more
Title: Brand Building Made Simple Category: Advertising Submitted By: Dan Gallant <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 604
Article: Brand Building Made Easy ! Quick, take a look around you and see how many brands you can spot. Chances are good that you`re surrounded by them. On you.computer, on your... see more
Title: Branding The Ford Motor Company Category: Advertising Submitted By: Scott White <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 635
Article: Have you seen the ne.commercial and re-http:// Click Here. brandidentityguru.com brandidentityguru.com brandidentityguru.com brandidentityguru.com brandidentityguru.com brandi... see more
Title: Branding, Positioning And Differentiation Category: Advertising Submitted By: Scott White <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 816
Article: Why identical twins don`t have identical first names Though they may look the same, they`re not. Just ask their parents. Even as newborns, they could tell them apart, and as t... see more
Title: Defining Corporate Identity, Brand Identity & Brand Image Category: Advertising Submitted By: Scott White <--More? Date Posted: 2006-07-31 Rating: (?) Not Yet Rated Wordcount: 464
Article: 1. Corporate identity Corporate identity is .company`s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate ide... see more
Title: How To Market To Today's Generation Category: Advertising Submitted By: Kaitlyn Miller <--More? Date Posted: 2008-06-04 Rating: (?) Not Yet Rated Wordcount: 0
Article: Generation Y is the offspring of Baby Boomers and are referred to as Echo Boomers or Millennials. Members of Gen Y were born roughly between 1980 and 2000, although some demog... see more
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